??? ??????? ? ????????? ????????? ?????????

1. ??????? ????? ????????:
   • ??????? ? ???????? �???????? ????????�
   • ?????? ????????? ???????? (????????, ???? ?????? ? ?????, ?????????), ????????? ?????????
2. ????????? ?????? (???????) ?? ?????? AdSea:
   • ?????? ?? ?????? �???????? ??????�, ??????????? ??? ??????? �???????�.
   • ?????? ????????? ??????? (??????? ???? ? ??) ????????? ????;
   • ????????? ?? ????? ?????????;
3. ?????? ???? ???????:
   • ?????? ?? ?????? �???????? ????� ??? ??????? �?????�;
   • ?????? ????????? ????? (????, ?????????? ???? ??????-????????, ????? ???????)
4. ?????? ??????????? ??? ??????? ?? ??????? (?? ???????????):
   • ?????? ?? ?????? �???????? ???????????� ??? ??????? �???????????�;
   • ?????? ????????? ???????????;
5. ???????? ??? ????????? ?????????:
   • ?????? ?? ?????? �?????????�.
   • ????????? ?????? ????? ???????????? ??? ????????? ?????????? ????, ??????? ?????????? ??? ? ???.

---

??? ?????????? AdSea?

????? ????????? ??????? ??????? ????? ??????? AdSea ?????:
1. ??????? ??????? ? ??????? stat24 (AdSea - ???? ?? ???????? ????????? ?? ????????)
2. ?????????? ????????? ???????????? ?????
3. ?????????? ??????????????? ???? ?? ?????
4. ??????? ? ????????? ????????? ????????: ?????? ????????? ????????, ????????? ??????? ?? ?????? AdSea, ??????? ???? (???? ??????-????????).

---

??? ?????????? (??????, ???????) ????????? ???????????? ??????

??????????? ?????????? ???????????? ????? ???????? ?:
1. ???????? ????????? ???????? (????????? ???? ?? ?????),
2. ????????? ???? ??? ?????? ???????? ? ?????????? ????? ?? ?????.
????? ?????????? ????????? ????????????, ????????? ? ???????? �????????? ????????????� ? ???????? ???????? ??? ??????? ?????????? ????? ?? ????? ?????. ?? ?????? ??????? ?? 10 ????????. ??? ???????? ????????, ??? ????????? ???? ?????? ??????? ????? ??????? ???? ????????.
??? ?????????? ???????? ??????????? ????? �???????? ????????�.
????? ???????? ???????? ????? ???????? ?? ???. ??? ????? ????? ?????? ?? ?????? ? ???????????? ?????.
??? ???????? ????? ?????????? ?? ?????, ? ??? ?????, ??? ?????? ???????????? ??????.
??? ????? ?????????? ??????????????? ?????? ? ???????? AdSea.

---

??? ?????????? ??? ???????? ? ????????? ??????

??? ???????? ????? ??????? ? ??? HTML ???????? ? ??? ?????, ??? ?????? ????????????? ??????. ????? ????? � ?? ??????? ??????? ????????? ? ??? (???? ?????? 'enter' ????????? ???????? ?? ??? ??????).
?????????? ???? ???????? ?????? ????? ?? ?????????????.
??? ???????? ?????? ?? ?????????? ? ????????? ?? ????????????. ????? ?? ???????? ?????? ???????????? ???????, ?? ???? ???????? ?????? ???? ???????? ????????.

---

??? ?????? ??????? ????????? ?? ????????? ? ??????????

????? ??????? ?? ????????? ????????? - ?? 15 ???.

---

??? ??????, ???? ??????? ?? ?????????????

1. ????????? ???? ???????? ????? ?? ?????? ??????;
2. ????????? ?? ???? ?? ???????? ??????????? ?? ?????? ????/????????. ???? ??????????? ???? � ???????? ??? ? ???? ?????? ???????? ? ?????????, ???????????? ?? ??????;
3. ?????????, ??? ?? ????????, ?? ??????? ?? ???????? ??????? ?????? ???????? ??? ???????? (? ??? ??? ?????? ??? ????????, ?? ??????? ?????? ???? ?????? ??????).
   
   ???? ?? ????????? ??? ?????????????? ??????? ? ???????, ??? ???????? ??????? ????? ? ?????? ????????????? ?????? ???????????? � ?????? ???. ? ?????? ?????????? ???????:
   • ?????? ???????? ????????, ??????? ???????? ????????
   • ?????? ???????? ????????
   • ???????? ?????
   • ????? ????????, ?? ??????? ?????? ???????????? ??????
   • ?????? ??????? ???? ????????, ???? ???? ???????, ??? ???????? ??????? ? ????.

---

?????? ?? ???????? ??? ???? ?????? (?????? CTR)?

???????? ??????? ??????? ????? ??????:
1. ?????? ??????????????.
2. ?????? ?????????????? ???, ??? ????? ????? ?? ???? ??????? ?? ??????? ???? ?????????????? ?? ?????????, ? ????? ????????? ??????. ???????????? ????? ??????? ???? ????????, ?? ????????? ?????????????.
3. ?????????????? ????. ??? ???????? ???? HTML/JS ??? ????? ???? ???????? ? ?????????????? ??????? <%%REDIR%%> ? ????? ????? ???????. ???? ????? ?????? ?????????, ????????? ?? ??? (??? ???? ???) ????? ???????????? ? ???????.

---

??? ????? ??????????????? ???????????

?????????? ??????? ??????????????? ??-????, ????????? ?????????? ??????????? ?????? 2 ????.

---

?????? 750x100 ????? ?????????? ?????? ?? ????????? ???? �?????? 750x100�?

???. ????? ?????? ????? ???????????? ?? ????? ?? ????????. ??? ???????? ???????? ??? ?????? ????????, ??? ?? ?????, ????? ?????? ??????? ?? ?????? ???????? ? ???? ?????? ??????? 100?750 ?? ????????? ?????, ??????????????? ??? ??????? 750?100 ??? ?????????.

---

?????? ????????? ?????????????? ?? ??????? ????, ? ????? ?? ????. ???????

???? ????? ?????? ???????? ??????????, ????? ? ??????? Flash ?????? ????????????????? ????????? ????? ????? ??????? ????????. ????????? ??? ?? ??? ? ????? '.fla'.

---

?????? ????? ???? AdSea?

???? ???????? ???????????? ??? ???????? ????????. ????????? ? ???????? �????????? ????????????�. ???? ???????? ??? ?? ??????? � ???????? ??. ???? ????????? ???? ??? ???????? ?????????? ?????? ? ???????????? ?????.

---

??? ????????? (???????) ??????? ???? SWF, TOPLAYER, IMG, PEEL-AWAY?

????? ???????? ?????? ??? ???????? ??? ????????? ????? ??????? ? ???????? ???????? ?????? ???????? (???????? ???????? ?? ?????? ? ??????? �?????????????�).
????? ???????? ????? ??????, ??????? �???????? ??????� . ?????, ? ???? ???????? ??????? ????? ??????:
• ???????? ???????,
• ????? ????????, ?? ??????? ?????? ????? ??????,
• ?????? ? ?????? ???????,
• ??? ???????? SWF, TOPLAYER, PEEL_AWAY: ???????????????? ???????? � ???????? ??????? ? ???? ??????? ??????????? ??????? getURL(_root.clickTag,'_blank'); ???????? ????????? ??? ????, ????? ??? ???????? ?? ??????? ???? ??? ??????? ??????.
????? ????????? ???? ???????.
????? ?????????? ???? ???? ???????? ??????? ?????? �?????????�. ??? ?????? ????????? (?????), ???? ???? ?? ???? ?? ????? ?? ????????? ??? ????????? ???????????.

---

??? ????????? (???????) ??????? ???? JS ?

????? ???????? ?????? ????? ??????? ? ???????? ???????? ?????? ???????? (???????? ???????? ?? ?????? ? ??????? �?????????????�). ????? ??????? �???????? ??????�.

B ???? ???????? ??????? ????? ??????:
• ???????? ???????,
• ??? JavaScript. ??? ??????? ?? ???????? ?????, ??????? ?????????? ??????. ??? ??????? ?????? ????????? ??????, ??????? ??????????? ?? ????? ?????? ???????, ?? ?????? ??????? ???????????? (??????????????) ???????. ???????, ??? ???? ??????? (flash) ?????? ????????? ??????? ???? ???????.
  ??? JavaScript ????? ??????? ?????????, ?????? ? ???????? ?? ??????? ????. ???? ??? ????? ??????????? ? ?????? ??????? ? ???? ???? ??????? document.write() ?? ???????? ???? ??????? ? ???? ??????????.
• ????????? ????? ???????. ? ?????? ? ???????? 'JS' ???? ??????????? ????????? 2 ?????.
B ???? JavaScript ????? ???? ???????????? ????????? ???? (???????): <%%REDIR%%> - ??????, ???????????????? ?????????? ?? ?????? ?????????? ??? ???????? ??????.

<%%TARGET_URL%%> - ??????, ???????????????? ?????????? ?? ??????? ????????.

<%%PARAMETER_FILE1%%> i <%%PARAMETER_FILE2%%> - ??????, ???????????? ?????? ??????????? ?????? .swf.

?????? ??? ????? swf:
<%%PARAMETER_FILE_1%%>?clickTag=<%%REDIR%%><%%TARGET_URL%%>

??? ?????? ??????? ????? ???????? ?? ??????????????? ??????. ????? ?????????? ???? ???? ???????? ??????? ?????? �?????????�.

---

??? ?????? ????????????

??????????? ??? ??????????? ?????????? ??????? ?????? ???????. ????? ?????? ??????????? ??????? ?????? �??????? ???????????� ??? ??????? �???????????�. ??? ????? ??????? ?? ???????? ?????? ???????? (???????? ???????? ?? ?????? ? ??????? �?????????????�).
?? ???????? ???????? ??????????? ????????? ????:
• ???????? � ?????????? ??? ???, ??? ?? ???? ????? ??????????????? ? ??????
• ?? ??????????? ?????? ????? ??????? ????, ???????? ?????? ???????? ??????????? (????? ??????? ????? ??? ????????)
• ???????? ????????? ??????????? � ??? ????? ?????? ???????????? ?????? ?????????? (cookie) ? ???????? ??????? ??????? (?? ?????: ???, ????, ??????, ?????, ???? ?????? ????????).
????? ?????????? ???? ???? ???????? ??????? ?????? �?????????�.

---

??? ????? �??????�?

????? �??????� - ??? ?????????? ??????? ???????, ?? ???? ???????? ??????? ?????????? ????????????? (??? ???????, ??? ??????? ????????? cookie).

---

??? ????? �?????�?

????? �?????� - ??? ?????????? ??????, ??????????? ?? ??????? (??? ???????, ??? ??????? ????????? cookie).

---

??? ????? �CTR�?

CTR (Click-Through Ratio) � ??? ?????????? ????????????? ???????, ???????????? ??? ??????????? ????? ?????? ?? ?????? ? ????? ??? ???????.

---

??? ???????? ????????? ?????????

????? ???????? ????????? ???????? ????? ??????? ? ???????? ???????? ?????? ????????. ???????? ???????? ?? ?????? ? ??????? �?????????????�.

---

??? ????? ?????? ?????????

??????? ????????????, ????????? ?????? ???? ??????? ??? ?????????? ?????? ???????? ???????. ?????? ??????????? ? ??????????? ????? ????????.

---

????? ????? ???? ?????? ?????????

????????? ???????? ??????? ????????:
• - ???? ??????? ??????;
• - ???? ??????? ??? ??????? � ?? ???????? ????? ??????????? ????? 50% ???????;
• - ???? ??????? ??? ??????? � ?? ???????? ????? ??????????? ????? 50% ???????;
• - ?????? ???????? ??????????.
?????? ???????? - 6 ??????.
????????: ??????? ?? ????????? ?? ???????? ???????????, ???????? ?? ????????/?????.

---

????? ????? ???? ?????? ?????????

???????? ??????? ????????:
• - ???????? ????????? - ???? ?????? ???????? ??? ?? ?????????;
• - ???????? ???????;
• - ???????? ??????????????;.
• - ???????? ?????????.

---

??? ?????? ????? �??????????� ? AdSea?

????? �??????????� ? AdSea � ??? ????? ??????????? (cookies), ??????? ??? ??????? ??????.